logo Galeries Lafayette

How the unique shopping experience of Galeries Lafayette’s Grands Magasins goes digital thanks to AI with maximization of conversion rate and improved customer satisfaction.

Leader in department stores in France and famous worldwide, Galeries Lafayette has been for the past 120 years the specialist in fashion and sales’ events, with the aim of making each visit a unique experience and offering French and international customers a constantly renewed selection of the best brands, ranging from affordable to premium and luxury.

Caroline delorme - Galeries Lafayette

We performed an A/ B test over several weeks to measure the performance and the results were astonishing : up to + 14% conversion rate!

Caroline Delorme
Digital Director

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