Sprinter, part of Iberian Sports Retail Group (ISRG) which owns brands such as JD Sports, Sport Zone & Size? – is the leading sports fashion and apparel chain with more than 170 physical stores in Spain and a wide range of leading sports and athleisure brands such as Fila, Adidas, Nike, Puma, Asics, in addition to its own brands. Its wide variety of catalogue, the high quality / price ratio in all its products and a clear customer orientation, presents Sprinter as an omnichannel leader in multibrand sports distributor in Spain – and has therefore been willing to test naturally an hyper-personalization of the customer experience. A winning choice!