How the leading Sports Fashion & Apparel in Spain has increased its revenue & customer experience with AI

Sprinter, part of Iberian Sports Retail Group (ISRG) which owns brands such as JD Sports, Sport Zone & Size? – is the leading sports fashion and apparel chain with more than 170 physical stores in Spain and a wide range of leading sports and athleisure brands such as Fila, Adidas, Nike, Puma, Asics, in addition to its own brands. Its wide variety of catalogue, the high quality / price ratio in all its products and a clear customer orientation, presents Sprinter as an omnichannel leader in multibrand sports distributor in Spain – and has therefore been willing to test naturally an hyper-personalization of the customer experience. A winning choice!

Témoignage Nuria Garcia - Sprinter

AI-Driven Personalization has both improved – qualitatively – the customer
experience and – quantitively – our bottom line!

Nuria Garcia Reche
Performance Manager / Marketing & Ecommerce


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Target2Sell becomes Mirakl Target2Sell

Target2Sell is now Mirakl Target2Sell. We will continue to help existing and new customers to offer a highly personalized online shopping experience, and in addition will now support marketplace operators to efficiently manage their marketplace discoverability at scale.