World leader in cosmetics Sephora, with more than 25 stores in Mexico, is focusing
on personalizing its ecommerce website using Target2sell because it uses more than
900 algorithms to enhance Sephora’s customer experience
Target2sell allows Sephora Mexico to provide unique product recommendations
depending on the navigation and preferences of each of its visitors and taking into
account more than 15,000 references and more than 100 brands.
“We want to deliver the best experience through personalization that simplifies and facilitates the purchasing process for our customer”
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