Brownie, the rising star of Women Fast Fashion in Spain and Portugal, has been targeting since its inception the Digital Natives with their mums. Brownie has always focused on digital innovations to attract these new generations of digital addicts.
Customer Experience is key to that strategy – and therefore personalization has been a natural step to reinforce the special bounds the brand has created with its customer base. With Target2Sell AI Platform, Brownie has increased its conversion by over 6% and its revenue per visit 12%
“Personalization is a key element to the Customer Experience we always want to bring to our Digital Natives customers. Results are proving it with over 12% additional revenue per visit!”
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