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Blancheporte improves the user experience thanks to recommendations related to the commercial needs of users

Blancheporte, which specialises in the distance selling of ready-to- wear women’s fashion, is the preferred fashion site among older people and it is 16th in the rankings of e-commerce sites in France.

“At Blancheporte, we prefer to have control and understand, in partic- ular, how it functions. We do not want 100% automatic, “black box” solutions. The fact that Target2Sell is an automatic yet manageable solution was key when making a decision.”

Raynald Malige
Project Manager and Manager of User Experience

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