Target2Sell does not use any sensitive data as defined by the CNIL (race, ethnicity, political opinions, religious or philosophical beliefs, union membership, genetic data, biometric data, health-related data, data concerning a person’s sex life or sexual orientation).
Moreover, Target2Sell does not have the possibility to directly identify your users, we only receive their encrypted ID (the data is pseudonymized).
The gathered data consists of a customer’s purchasing behaviour, such as their purchasing history and browsing on the website (products seen and added to cart, cart value, filled in words in the search bar, etc.).
Moreover, some of our algorithms base their decisions on elements unrelated to the customer’s behaviour (visual similarity, semantic analysis).