Your data at the heart of customer experience
Each merchant is unique and must develop a merchandising strategy that fits its identity. Online merchandising must be adapted to each customer, which is done through data. Merchants understand the importance of “Data” and they have created teams to analyze and define specific manipulations.
Our process is collaborative and we will help you getting familiar with this new approach between data and AI, so you can develop and achieve your goals. You could, for example: improve the omnichannel experience, predict purchases, etc...
Target2Sell offers an open and flexible artificial intelligence platform. This will give data teams access to data sets in order to analyze and activate this data. The data from Target2Sell can be combined with other data sources (CRM, DMP, CDP, ...). With this data, your Data Science team can “activate” the data by creating your own segments or specific algorithms, which can be injected in Target2Sell.
Our solution has both a Marketing and Data Science approach. Each team can work autonomously towards a common goal: performance while safeguarding the company’s identity. Once the goals are defined, the Data Science teams can start analyzing the data and inject their own algorithms. The Marketing teams can then use these new elements.
With the Target2Sell tool, Data Science teams can directly inject data and algorithms in the recommendation engine to develop and manage your own use cases.
For example:
You will have access to in-depth reports including the specific performances of your algorithms.
You will have access to the integrated A/B testing tool, which will help you compare different algorithms and strategies, in line with the continuous “Test & Learn” approach.
Collect all data
Provision of all your aggregated data
Measure and optimize with AB test
