Our mission

The Internet has profoundly changed the relationship between customers and merchants. Customers are connected, always and everywhere.

Internet is dominated by GAFAM: Amazon of course, but also Google with their service “Buy on Google”, …

How can merchants “play to win” in this context?

To succeed, merchants must emphasize their specific strengths: shops, product range, customer relations, … And combine these advantages with technological progress to give their customers a rich and coherent experience.

Target2Sell’s mission is to help merchants create the link between the retail world and the digital world by proposing business solutions to:

Target2Sell is now Mirakl Target2Sell.

Our team

Get in touch with our experts on LinkedIn to exchange ideas and thoughts!

Johan Lambert


Johan obtained a degree from Telecom Sud Paris in 1995 and specialises in the commercial development of high-tech start-ups. He made an important contribution to the international success of many US start-ups such as Kabira Technologies (which later became a member of the Tibco Group), Good Technology, (purchased by BlackBerry) and ROAM (Ingenico Group). He joined Target2sell in 2014 as its Sales VP where he carries out his commercial activity in France and supervises the company’s international launch. Johan became Target2Sell’s CEO in 2020.

François Ziserman

Cofounder & CTO

François is a serial entrepreneur in the ITC sector. He has created and managed many online editors (Wokup, Medience) and has provided advice in e-commerce for more than 7 years (Araok). In particular he has supported larger groups in their e-commerce strategies (Darty, Alinéa, American Express). He co-founded Target2Sell in 2012 with Adrien and is its CTO.

Adrien Coutarel


Adrien has worked for more than 6 years for an important editor in the e-commerce sector. This has enabled him to tackle many problems, with the common denominator of improving sales via e-commerce. In particular, he has supported companies such as HP and Asos in connection with their personalised recommendation engines. He co-funded Target2Sell in 2012 with Francois and is the Chief Innovation Officer.

Sabrina Dahl

Customer Services Director & VP client services

After completing an information systems and telecommunication management course in Hamburg, Sabrina worked for 8 years in Smartfocus.
She occupied the post of key account manager and later became the Specific Developments and Integrations Manager.
She joined Target2sell in February 2015 as its Customer Service Director. In January 2017, Sabrina became VP Clients Services.

Khaled Toudji

VP Engineering

Former developer, Khaled evolves very quickly and becomes technical architect, to then take charge of the engineering team of a Fintech specialized in direct debit (Slimpay).
He has been specializing in engineering team management for a few years with the aim of building state-of-the-art systems.
Khaled joined Target2sell in January 2018 as VP Engineering.

Our Story

It all started in 2011,

When François Ziserman, ecommerce consultant, and Adrien Coutarel, who at the time worked for an ecommerce software company, met in 2011, they shared the same thought: merchants are ill-equipped to sell well online.

To offer customers a remarkable online experience, it seems essential to adapt websites and the offerings on it to each customer.

As they believed the existing solutions were not suitable for merchants, they decided to found Target2Sell in 2012 and propose high-performing SaaS solutions that are easy to use by marketing teams and quick to integrate in the merchant’s ecosystem.

The first version of the Recommend module is launched in 2012 and is quickly used by tens, and later hundreds, of merchants.

In 2014, a new exclusive and patented Target2Sell module is born: Organize.

In 2018, In 2018, Target2Sell expands its offer with Inspire.

Today, more than 500 ecommerce websites in 20 countries use Target2Sell.

Since its founding, the main objective of Target2Sell has been to create value to customers. To make human-centered decisions and to create a team of collaborators with the same mindset.

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Target2Sell established a group of leading experts in the field to help us create solutions in accordance with the market.
We organize meetings to discuss the latest ecommerce trends and to decide on the outline of the Target2Sell roadmap. Our goals are focused on predictive marketing, whether in terms of innovation strategy or business models.

We are proud to work with a group of such accomplished men and women who are recognized for their visions on ecommerce and their leadership.