The Advisory Board is a think tank in which the objectives revolve around the predictive marketing environment, whether in terms of the strategy of the market players, innovation or business models. This work group plays a key role in technological surveillance of new e-commerce trends and the influence of the major elements of Target2Sell’s road map. The committee is made up of e-commerce experts renowned for their leadership and vision regarding market evolutions in the e-commerce sector:

Anne-Véronique Baylac - CDO (Sephora EME)

Anne-Véronique has led the digital transformation of major retailers in fields as varied as fashion, beauty, home, high-tech and food, in France and internationally. She led the digital strategies successively of Ellos Group, La Redoute and Auchan Retail before joining Sephora to take the digital direction in Europe and Middle East at the beginning of 2016.

Christophe Cadic - Digital Director ITBS (Groupe Rocher)

After supporting the development of Nurun, Darty and Galeries Lafayette on their path to digitalisation, Christophe Cadic joined Yves Rocher in 2017 where he became Digital Director ITBS of the group.

Akim Demora - E-Commerce Marketing Director (Auchan Retail)

Akim Demora started his career at 3Suisses Benelux in 2005. He was a member of the team that launched the e-commerce activity and then in 2009 he became its leader and later, in 2011, he was appointed the Group’s E-Commerce and Marketing Director.

A digital reference in economic and organisational transformations, he returned to Auchan in 2013 where he also became the E-Commerce and Marketing Director.

Jérôme Fraissinet – Technical and Innovation Director (Decade)

After more than 18 years in Decade, Jérôme played a crucial role in the design and governance of e-commerce projects for great names in the distribution channel, such as Sarenza, But, Orexad, etc. This varied experience allowed him to obtain a profound knowledge of the challenges of e-commerce and an accurate vision of innovation.


Frédéric de Gombert – CEO (Akeneo)

Before setting up Akeneo, Frédéric was the E-commerce Director at Smile, the largest open source systems integrator in Europe.
Frédéric has helped some of the most important brands (Chantelle, The North Face, Nestlé, Decathlon, etc.) to build their e-commerce strategies and is a proven expert in e-commerce and open source.

Nicolas Labé - Head of Retailer Success (Alkemics)

Nicolas is a recognized specialist in digital retail. He has built his expertise through technical and functional project management at major retailers such as Auchan Drive or La Redoute, and has integrated specialized publishers such as Storetail and now Alkemics, where he is in charge of innovation for large European retailers. Nicolas is based in London.

Thierry Lernon – General Manager of E-Commerce, CRM & cross-canal (BUT)

A Pioneer in e-commerce and relational marketing, Thierry also gained experience in Scandinavia in 2000, and later in the USA 2005, before developing the e-commerce and crosschannel strategies in France for La Redoute, Made in Design and He joined the BUT stores in 2014.

Houang PingKi – Chief Executive Omnichannel (Fashion3)

With 20 years’ experience as an entrepreneur and as a specialist in Online Marketing and Business Development in the retail and e-commerce sector, PingKi was appointed the Executive Director and founder member of Pixmania, followed by GD and COO de Showroomprivé. He joined Stuart, the B2B specialist in last mile delivery as General Manager. He is now Chief Executive OmniChannel at Fashion3 (aka FashionCube), the AFM’s fashion ecosystem, which aims to invent a new business model for its textile brands (Pimkie, Orsay, Rouge Gorge, Grain de Malice). , Jules, Brice, Bizzbee, Gentle Factory, …)

Martin Sauer – Digital Director (Manutan)

After 11 years at Manutan, Martin Sauer was appointed Webmaster, Manager Groupe E-Business, E-commerce and Marketing Director and lastly its Digital Director. He has supported the development of the platform in 20 countries.

Karine Schrenzel – Founder and CEO (ShopInvest)

Karine was a cofounder of ShopInvest, a “pure player” in the e-commerce sector in the cosmetics, costume jewellery and decoration domain. She has developed more than 7 brands, including Mencorner, Bijourama or Declickdeco, which have become the key players in their respective markets.

Samuel Vandamme – E-Commerce and Digital Director (Micromania)

After working as the E-commerce Manager at Okaidi and IDgroup, Samuel joined Damartex and later, Micromania (a leading European video game retail company) in 2014, where he is the E-Commerce and Digital Director.

Hayat Zerouali – E-commerce Director (THOM Europe)

Following his first experience in the digital sector at Allociné, Hayat developed the traffic acquisition and CRM strategy in Pixmania before joining THOM Europe in 2013 to direct its e-commerce and crosschannel strategy for the group’s brands Histoire d’Or, Marc Orian and TrésOr.